#ONLINE LEGO GAMES FOR GIRLS SERIES#
#ONLINE LEGO GAMES FOR GIRLS FREE#

In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1974, the Lego minifigure was introduced, with a female minifigure introduced two months after the male minifigures. An American commercial in 1955 depicted both young boys and young girls playing with Lego. Д«efore the launch of the Lego Friends range, The Lego Group had previously targeted both boys and girls in its marketing. Stephanie - a sporty character who loves health and fitness.Olivia - a curious character with a passion for science.Mia - an animal lover who enjoys being outdoors.Emma - a creative and imaginative character who expresses herself through art.Andrea - a confident and charismatic singer who loves to perform.Each character has a distinctive personality, which is illustrated by her favourite activities. The Lego Friends theme focuses on five teenage girls who live in the fictional town of Heartlake City. Lego Friends also introduced a range of new brick colours, including purple, lavender, teal and turquoise. It is also compatible with the wider Lego product range. The mini-doll is slighter taller than a minifigure, thinner and curvier, and was an improvement on the Belville range, which did not have customisable figures. The line introduced the mini-doll figure in Lego Friends construction toy sets, replacing the traditional Lego minifigure.

#ONLINE LEGO GAMES FOR GIRLS FREE#

The theme depicts their houses, hobbies, cars and favourite places to spend their free time. Each of the characters has specific interests, such as animal-lover, beautician and pop star. Lego Friends focuses on five characters named Andrea, Olivia, Stephanie, Mia and Emma who live in Heartlake City. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been regularly listed as one of The Lego Group's best selling themes. The launch of Lego Friends in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. The Friends product range replaced Lego's previous female-oriented theme Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures.

#ONLINE LEGO GAMES FOR GIRLS SERIES#

The sets are complemented by an animated series that premiered in 2014. The Lego Friends sets depict scenes from suburban life set in the fictional town of Heartlake City and usually include one of the character's names in the titles. The five main characters of the theme are Andrea, Olivia, Stephanie, Mia and Emma. Launched in 2012, the theme introduced 'mini-doll' figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. Lego Friends is a product range of Lego construction toys designed primarily for girls. Not to be confused with Lego Friends: The Television Series, a Lego Ideas set based on the television series Friends.

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